NOT CURRENTLY OPERATING

IRM Strategic Group is paused.

The founder has taken a full-time role. The business is not accepting new clients or engagements of any kind. This page remains only as a record of the work.

FOR THE RECORD

IRM Strategic Group was founded in 2026 to help consumer brands activate the accumulated consumer research they had already paid for. The work centered on the Core Custodian, a curated AI approach designed to be built inside a client's existing Microsoft 365 environment so their team could get answers grounded in their own research, at the moment of decision.

The business was founded by Ian Menchen, a consumer insights leader with fifteen years of senior experience across Walmart, Disney, Adobe, and Bath & Body Works.

FOUNDED 2026

CINCINNATI, OH

PAUSED